BEHIND THE RECORD
SOCIAL | DIGITAL | STORYTELLING | SOCIAL CHANGE
DIGITAL KILLED THE LINER NOTE.
Streaming made music more accessible than ever, but something got lost along the way: the liner note. Songwriters, producers, musicians, and engineers who once got their names on every album are now buried in metadata.
BRINGING THEM TO THE FRONT
So we created a campaign to put the people behind the music back in the spotlight.
GIVE CREDIT A COVER
We built a platform where artists could create custom album covers that celebrated the songwriters, producers, and musicians behind their records.
SAY THANKS. SHARE IT.
Artists could then share their custom covers across social, publicly giving credit to the people who helped bring their music to life.
THE CREDITS WENT GLOBAL
From the US to Africa, from country to K-Pop, artists across the globe, in almost every genre, publicly celebrated the creators who take a blank page and turn it into art.
THE CAMPAIN STRUCK SEVERAL THOUSAND CHORDS.
2000+
credit covers generated
158K
mentions
1200
unique artist posts
476 M
potential impressions
AND IT MOVED BEYOND SOCIAL
More than 850 Academy members met with U.S. Senators and Representatives to advocate for music creators, helping secure 14 new cosponsors on key legislation.
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